Data-Driven Decisions With New Vantage Area Manager

New Vantage Area Manager - Lily Nuttall

Data-driven decisions can improve farm efficiencies significantly, and a new team member at Vantage England and Wales is set to show farmers the full benefits of precision technology.

Lily Nuttall, the firm’s new area sales manager for the South East, has considerable experience in helping farmers to benefit from data rather than simply recording it – and is looking forward to linking up her knowledge of software with evolving precision farming techniques.

“Precision farming is more cost effective – there’s reduced waste – and with the uncertainty of Brexit it is a logical move,” she says. “I’m really excited about getting to grips with different Trimble devices and how they can help individual farmers.”

Miss Nuttall grew up on a farm and studied agriculture at Plumpton College, Sussex, spending her middle year working with pedigree beef cattle, followed by a summer precision soil sampling with ACS Farm Image. Upon graduating, she secured a job at Farmplan, training and supporting farmers and agronomists using the data recording software.

“I saw the Vantage job advertised, and wanted to bring my practical knowledge and enthusiasm to the role. Trimble equipment and software is so flexible – even if you’ve got lots of different brands of machinery on your farm you can fit the Trimble system to it. Then if you sell a tractor, you can just take the hardware out and put it into the new one, it’s just so adaptable. And with complete record keeping of what you’ve done and where it makes everything so easy.”

Mark Griffiths, national sales manager at Vantage England and Wales, says Lily’s appointment will bring an important presence in a key region for the firm. “Around 10% of UK farms are found in this area, with strong potential for most crop types,” he explains.

“Lily will bring experience of data collection and analysis from a variety of equipment. Having the expertise to supply equipment correctly based on farmers’ requirements is important, and understanding how this equipment and data can be used to make informed decisions is of great value in this area of the UK.”