Meet the Team

As part of the Vantage ASC management team it is safe to say no day is the same, especially on the Service side of the business. My key role is to keep our customer systems up and running, coordinating our engineers, repair centre and telephone support line. The variety of equipment we look after brings its challenges, but there is no satisfaction like making something work where others have failed. When not working, I can be found utilising our technology on our own mixed farm in Wales, possibly the straightest mowing in the West!

I have worked for Vantage ASC for over 10 years and have seen it grow over the years. My primary role is to support our customers with their Correction Signal subscriptions, we monitor their existing signals and call them before it runs out to make sure they are not left without signal when they need it most. I enjoy talking to the variety of customers from operators to machinery dealers and when not keeping machines straight in the field I enjoy playing cricket, just wish my bowling was as straight!

I am part of the Service team at Vantage ASC, our aim is to keep operators happy when they may be having issues with our technology or their machines which means no day is the same. My previous role involved me travelling the world attending sprayer technology, now I can be anywhere between Wales and Suffolk servicing customers on site or supporting them remotely using our Teamviewer control, very cool controlling a display remotely. Never not busy, I play a key role in my local YFC helping our next generation of customers.

I spend my time in the bread basket of the UK looking after our customer accounts in Lincolnshire and Nottinghamshire with some of the largest equipment we have the pleasure of dealing with. This brings with it a wide range of applications and my role is to make sure customers have the right specification and now connectivity to get the most from the fleet. From blockage sensors on drills to implement steering on lettuce planters, I even manage to fit in some stewarding at locals shows in between.

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Based in our head office I have the pleasure of making sure all of our sales team, engineers and customers have the parts they need. We have several thousand part numbers to manage and stock, I also make sure all of the correct combinations are available to our installation teams and they can complete jobs or deliveries as they are required. There is never a dull moment especially during our peak times such as harvest, this is where being able to memorise random part numbers really comes in handy.

I am often the voice at the end of the phone on our support line, they say 20+ years experience with technology puts me in prime position to manage our customer technical support. I speak to operators across the UK to keep them moving on both new and older systems we have supplied, sometimes logging in using our remote support tools. When not manning the phone I love to be on farm installing or servicing customers which we can not get up and running remotely, looking after my own animals in between.

Somewhat of a veteran I have been with the company for over 15 years and specialise in hydraulic steering and implement control installations, usually the oily and more involved work we do. I really enjoy being with our customers on farm and making something possible which even they doubt, taking a non steering ready tractor and turning it into one with auto steer can often seem like magic. I have lost count of how many machines and implements we have worked on, most customers know me, possible due to my distinctive laugh.....

William is a fifth-generation farmer from Cambridgeshire England, he passionate about food production, farming, the environment, taking any opportunity to promote the virtues of UK agriculture.

He started his business in 1989, believing there was an opportunity for an electronics and technology specialist within the modern agricultural industry. William has been using, supplying servicing, and supporting GPS systems since the early 1990’s and has seen many stepped changes and improvements during that time.

Today the ASC group of companies supplies many traditional and contemporary technology’s and is often the first to bring new technologies and equipment to market.

Understanding the challenges of modern agriculture from both the grower and technology supplier’s standpoint William brings unrivaled experience and a unique perspective to any topical discussion.

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